What is Accessibility!
Accessibility refers to the design of products, devices, services, or environments for people who experience disabilities. The concept of accessible design and practice of accessible development ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assisted technology (for example, computer screen readers).
Getting around in the physical world is something many of us take for granted. Curbs, stairs, using the phone, paying for goods, narrow passages – these are barriers most able-bodied people take for granted on a daily basis. We seldom think about signs, loudspeaker announcements, traffic signals, and other sources that direct us or give us necessary information, yet all of these pose real difficulties for many disabled people. For those of us who have some physical difficulties – a curb or a few stairs can be large barriers and prevent the person being able to use your service. Airport/train loudspeaker announcements are often difficult to understand for people with perfect hearing; for those who are deaf or hard of hearing, they may not hear them at all. Signs, no matter how well-placed they are and how much information they carry, do no good for someone who is visually impaired unless they are in predictable places and can be read by touch (Braille).
As far as the built-up environment is concerned, it is important that it should be barrier-free and adapted to fulfil the needs of all people equally. As a matter of fact, the needs of the disabled coincide with the needs of the majority. As such, planning for the majority implies planning for people with varying abilities and disabilities.
Accessibility is not just about making sure your customers can enter your premises, although that is important, after-all, if customers can’t gain entry, any and all other accessibility features you may have in place is rendered useless. Other accessibility features that are just as important are things like: Lowered counters, disabled changing room that is actually free of stock/items and available to use, induction loop for the deaf or hard of hearing, trained staff in disability awareness. All this goes towards your business being lawful and Equality Act 2010 compliant!
Something a lot of service providers seem to forget or simply not bother with, is website accessibility. As a service provider, your website must also be Equality Act 2010 compliant. This means you must include accessibility information for disabled customers. Such information would include if your premises has steps/stairs, if so how many. If you have a disabled toilet. Lowered counters. If you’re a cafe/restaurant, large print menu’s and you could go as far as to give table height, this is valuable information for wheelchair users.
Supplying this information would help disabled people plan their day/evenings out, much better. Who wants to find a venue has no disabled toilet and have to cut their evening short? The end result would be no returning customer and that customer will probably tell their friends/family of their poor experience which could result in more lost customers! Also, by supplying accessibility information on your website, you will also be helping event organisers plan their events to include a wider range of customers. This can only be a good move for your business, don’t you think!!
Who Needs Accessibility?
For businesses such as shops, your accessibility requirements would include:
Floor space – Wheelchair users and parents with buggies/prams etc., need space to manoeuvre around your premises. Having clothes rails/stands too close together will prevent your customers from being able to do this.
Disabled changing rooms. These need to be kept free from stock, clothes rails/stands at all times.
Lowered counters for wheelchair users.
Induction loops for people who use hearing aids.
Disabled toilets are also a must. To list a few!
Why is Accessibility Important?
- People with disabilities are also consumers and want to spend their money also.
- You are missing out on a slice of £249bn spending power of the disabled community in the UK!! I can’t stress this enough,
- By not being accessible and waiting until a complaint is made to make changes, will cost your company unnecessary expenditure!
- You are breaking the law if your business is not accessible & inclusive!
You have the ability to give your customers independence and gain respect as a socially responsible company.
Disabled people contribute over £249 billion a year to the UK economy and account for up to 20% of the customer base for an average UK business. (Who wouldn’t want a slice of that?) By treating them in the right way, your organisation is far more likely to keep them as a customer and have them tell their friends and family about their experience.
Your organisation is much less likely to encounter complaints from disabled people. Training of this type could save millions of pounds a year in compensation claims.