The word superdrug written in pink

Superdrug at it again!!

Ok, long story short. In June 2018 I complained to Superdrug as I had many accessibility issues in one of their stores.

  • Shopping baskets stacked each side of the entrance doorway, making entry width smaller. They were stacked too high for a wheelchair user to reach up.
  • Promotional stands that made the makeshift gangway to the tills was very narrow. I nearly knocked them over. Promotional stands in front of the tills made reaching up and over to the card machine impossible.
  • No lowered counter available so had difficulty using the card machine.

I heard back from their Customer Service Manager who arranged to come and meet with me at the store in question. I explained and physically showed him the kind of issues disabled people may face and the issues I personally found with the store. I felt the meeting went well as in a comment he supplied for this website, he said: ” Since our meeting, we’ve been looking at the positive changes that can be made to ensure that the shopping experience is as accessible as possible for all of our customers“. Hmm not to be the case!

I’ve been to this store many times as I live nearby. I have noticed a great improvement in staff attitude. Everyone is friendly and more than happy to help you with whatever you need help with.

Very recently, they have had a new perfume section added next to where their tills are situated. This includes a brand new counter! Guess what? It is the same height as all the other counters. That’s right, a company who claims to have been looking at the positive changes that can be made to ensure that the shopping experience is as accessible as possible for all of their customers, obviously haven’t been looking hard enough!!

From a wheelchair, the tills are still too high for people like myself who have difficulties in reaching up. Not only that, people forget, many of us have armrests on the side of our chairs which prevent us from getting as close as possible to the tills (side on). The plus side, no promotional stand in the way (at present).

You can also see again how high the shopping baskets are stacked, they are higher than the till. There are 30 baskets situated on both sides of the entrance, (yes I counted). That makes 60 in total. It really isn’t necessary to have that many, it’s not like it’s Black Friday!! A little old lady walked in just ahead of me and I noticed she found it difficult to get a basket out also.

If Superdrug are not careful, they’re going to have the same bad reputation for accessibility as Tesco and that’s saying something!!

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